Monthly Archives: June 2025

savannah’s book reviews: the long way to a small, angry planet

Hey! I’m packing for a trip to Winnipeg (not a frozen shithole currently, but it is on fire) but I’ve got some time, and by that I mean I’d rather write a book review than pack. I read The Long … Continue reading

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The Majestic Serenity of Late 1990s Network TV Ads

You know, in the past, I never liked to let people know about my birthday, but this year, I’ve had a change of heart. Yesterday, I turned 26! Pretty sweet. Was a pretty damn good day, I streamed, got some money, Caby and Savannah drew me some really adorable drawings, I got a buzz going, kino. Despite my newfound eagerness in letting people know, that alone wouldn’t be Letters worthy, but I have something special to mark the occasion: retro commercials.

I’m subscribed to a channel on YouTube called OptimumPx. He’s one of those VHS digitization archive channels that uploads commercial breaks and stuff. I don’t catch every single video, but they’re comfy when I’m in the mood. I like his in particular because of the variety (80s up through the 2020s) and because he’s not egotistical enough to watermark his videos like he himself made the commercials or something. You know who you are.

About two months ago, he uploaded a commercial break that aired on CBS during a showing of JAG, which was a 90s legal procedural that I’d never heard of until right now. Turns out, it spawned NCIS, so if you know what that is (and if you’re American, you probably do), there you go. What makes this upload special though is that it aired two days before I was born, on June 1, 1999. That makes this block of ads also freshly 26 years old!

So come with me. Let’s check out what prime time network ads were like 26 years ago.

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